This is part of a series where I elaborate a bit on the questions you are supposed to ask your wedding photographer before hiring him/her, according to bridal magazines.
The questions are all taken from weddingfocus.co.za
Q2: Do you develop and print your own film?
This one is a little outdated. I, along with 100% of all the wedding photographers out there that I know have switched over to digital quite a while back, so even though some of us would still burn the odd roll of film, it will purely be for our own personal work and pleasure, cos’ film is still cool.
The question is still somewhat relevant for wedding photography though, if understood correctly. The modern day darkroom is a computer loaded with software applications which could include, but is not limited to, Photoshop, Lightroom, Aperture and a host of other possibilities, like for instance “The Gimp” for all the opensource guys. They are all designed for the purpose of editing and enhancing digital photographs.
Digital photography is made for editing, in fact to get the optimal results, images must be edited. If your photographer offers you 600+ photos, but only edits 100 of them, the reality is that only those 100 will really be of good use to you, unless you really do not care about your photos. It’s just the way digital works. The more “professional” the camera, the more relevant this becomes. For instance, a lot of guys who switch from a point-and-shoot to a DSLR camera (Digital Single Lens Reflex camera), complain that they got better looking images with their p&s than with their new R20k DSLR. The reason is that with the DSLR the camera manufaturer strives to give the pro-photographer a digital file that is as “un-edited” as possible, so that the pro can tweak that image to look the way HE likes it, and not the way Canon or Nikon likes it. With the p&s however, the goal is a digital photograph that is as ready to print as possible, straight out of camera, because the average consumer does not want to go and sit for an hour and edit the photograph she just took of her new puppy. (BTW, this is good advice if you are in the market for a new camera. If you don’t intent on sitting with photographs for hours editing them, don’t buy that DSLR, rather get a good p&s. That DSLR is too bulky and usually you will get better images out of camera with the p&s than with the DSLR).
Because the responsibility of editing images now belongs to the photographer, the actual printing of photographs becomes less of an issue. You see, in the days of film, you photographed the wedding, dropped the film off at your favourite lab and picked it up the next day ready for your clients. The reason being that film is not designed to be edited, and also that the lab technician tweaked everything for the photographer if minor exposure correction etc. was needed. Now all the editing is done by the photographer, and he in turn finds a printing lab who gives him the best rendition of what he sees on his computer screen.
So, to answer the question whether I do my own editing and printing…
Yes, I do edit my own images, and I edit every single one of the images I hand over to my clients…
and
No, I have my photographs printed at my lab of choice.
*We do of course also offer coffee table books as one of our products which follows the same process. I edit the images, design the book and have it printed and bound by the guys at Asuka.
Below you will see an exaple of what a image straight out of camera looks like, and one that has been edited.

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