A short while back I mentioned in an interview that new photographers in business should decide what they want to photograph, and focus most of their attention and skills on that particular genre. I recently read this at the bottom of a wedding photography website, and it is a good illustration of what I don’t mean,
“we specialize in weddings, studio photography, corporate functions and events, product photography, schools, matric farewells, modeling, families and birthdays”
We had a professor in Homiletics class who had to constantly remind us that, “if everything is important, nothing is important”, referring specifically to the way some students were basically yelling all the way through 40 minutes of preaching.
If you specialize in everything, you don’t really specialize in anything. So, what is it that you want to shoot?